How would you visualize the scent?
Of course, your imagination can draw a variety of abstract shapes and colors regarding each note of smell. But let’s talk about more down to Earth things.
The task was to develop a strict style packages line for aroma diffusers. At the same time, we wanted the packaging projected an atmosphere of generous taste and combinations of such aromas as orange and honey, cinnamon and green apple, pomegranate, etc.
Complete minimalism would be inappropriate.
The company is new, the consumer lives in the era of making quick decisions and it was very important to show the taste on the front of the package in a familiar form for anybody.
The packaging is matte with partial varnishing. In real life, varnishing details shimmers in the sun and the matte part looks so delightful so you want to touch it and open the packaging as soon as possible.